Sasquatch Print Co.

Brand Identity

Sasquatch print company is a startup print service provider based in Oklahoma, Texas. They mainly deal with digital prints and services around clothing merchandise. 

Client Brief

I need a logo, the company name is Sasquatch printing company, sasquatch means bigfoot also known as yeti. I need a Sasquatch foot incorporated in the logo which also explains the print aspect of the company. Since bigfoot is recognized and seen mostly leaving big footprints, I want to use that for the print service, that’s the idea. I want the logo to be in such a way that the colors can be changed as per season, making it more adaptive and versatile. The only thought I have is the appearance of the foot stepping in a puddle of ink. Maybe the look of ink splattering around the foot. This will be a fun, laid back company!! Don’t think so seriously have fun with it.

Design Methodology

What is the Golden ratio?
In mathematics, two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities. The figure on the right illustrates the geometric relationship.

We used this design principle and created a simple and aesthetic logo for our client, which is adaptable, responsive over various sizes, and explains the brand ideologies.

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