Neukelp

Brand Identity

Nuekelp is an innovative technology company based in India. They are both service and product-based company. Founded by two IIT graduates, they invented a posture correction device.

Client Brief

We want something new which would help us to stand out in the market, we are an innovation-based company so we want something which is innovative enough yet simple. We would like to use it on our product and other customer touch points.

Design Methodology

Concept
The concept for the logo was inspired by the name of the company which was inspired by the sea kelp, which is a leading source of marine life. The logo represents the letter “N” and a kelp leaf in a mnemonic. We used the golden ratio grid to construct it.

Though this project was a pitch that didn’t get approval, still we thought it’s worth adding to our portfolio.

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