Korjuu, meaning harvest is a company based in Helsinki, Finland. Korjuu is a peer-to-peer market platform, aiming to connect the smaller players in a novel way, in the end helping to minimize overproduction and wastage of agricultural products and services, primarily food, to make efficient use of resources with groups of ethically-minded producers and collaborators.
The core concept for the brand identity was to represent the sun, the major source of life within the logo. The client wanted a simple timeless wordmark logo, which can be adapted into more than two sizes.
The project was a pitch, that we offered the company (Korjuu.com). The aim was to create a simple and timeless logo, which explains the brand ideology.